There are 2 main techniques used in visual merchandising namely,
- Interior Display Technique – It is also known as in-store display technique.
- Exterior Display Technique – It is also known as window displays technique.
The goal of these 2 techniques is the basic requirement for which visual merchandising is performed i.e. to attract the customers, drag their attention inside the store, keep them within our store premises for as long as possible and influence them to make purchase.
It has been noticed that the impulse buying is greatly affected by these two techniques.
In-store design and display technique is used to enhance the atmosphere and the store environment.
A store with visual appeal can attract the customers more. It also creates a pleasant and shopping friendly environment making it easier for the customers to buy which also results into repeat buying.
Another technique of window display is a way used to communicate with the customers using a display of goods with a proper combination of light, color, props, text and graphic designs as desired.
All of these combinations helps a brand to attract the customers and sustain them towards the same brand image.
The window display is a unique advantage for the retailers to influence the customers.
The moment the customer is inside the retail outlet, the first thing that can come in use to capture their attention is the in-store visual merchandising which will play a vital role as an essential element to influence the decision to make a purchase.